“You’re opening Pandora’s Box”: Public attitudes on AI and robotics in Australian agriculture

The use of artificial intelligence (AI) and robotics is widely expected to revolutionise agriculture. Although an emerging literature is bringing into conversation AI and agricultural ethics, there has been little attention paid to public attitudes regarding such technological change. Using data collected in 12 dialogue groups conducted across rural and metropolitan Australia, this paper examines public perceptions of the social and ethical impacts of AI and robotics in agriculture. We identify and map a diversity of views regarding the possible risks and benefits of AI and robotics, and the value of agriculture in the context of a future of 'farmerless farming.' Our results add depth and nuance to the existing, mostly quantitative, literature on public attitudes towards agricultural robotics and AI and constitute a valuable resource for policymakers, or other stakeholders who want to engage with public opinion regarding these technologies.

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Publication Details

Journal
PLoS ONE
Published
2025-09-15
DOI
https://doi.org/10.1371/journal.pone.0332461
Citations
1
Primary Topic
Agricultural Innovations and Practices
Type
article
Field-Weighted Citation Impact
4.83
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article

“You’re opening Pandora’s Box”: Public attitudes on AI and robotics in Australian agriculture

Robert Sparrow, Angie Sassano, M Moss, Cheryl Travers et al.
1 citations
PLoS ONE
Agricultural Innovations and Practices
4.83
article

“You’re opening Pandora’s Box”: Public attitudes on AI and robotics in Australian agriculture

Robert Sparrow, Angie Sassano, M Moss, Cheryl Travers, Christopher Mayes, Chris Degeling
article en
1 citations

Abstract

The use of artificial intelligence (AI) and robotics is widely expected to revolutionise agriculture. Although an emerging literature is bringing into conversation AI and agricultural ethics, there has been little attention paid to public attitudes regarding such technological change. Using data collected in 12 dialogue groups conducted across rural and metropolitan Australia, this paper examines public perceptions of the social and ethical impacts of AI and robotics in agriculture. We identify and map a diversity of views regarding the possible risks and benefits of AI and robotics, and the value of agriculture in the context of a future of 'farmerless farming.' Our results add depth and nuance to the existing, mostly quantitative, literature on public attitudes towards agricultural robotics and AI and constitute a valuable resource for policymakers, or other stakeholders who want to engage with public opinion regarding these technologies.

PLoS ONEVol. 20(9)
Deakin University (AU), University of Wollongong (AU), Monash University (AU)
Openalex Percentile: Top 5%
Agricultural Innovations and Practices
4.83
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