AI-Enhanced Business Simulation Models for Strategic Decision-Making in Uncertain Environments

Uncertainty and complexity make it hard to make effective decisions in today's business world, which changes quickly. Even though traditional business computer models can teach us a lot, they don't always capture how dynamic and unclear real-life situations are. This article talks about a new AI-enhanced business exercise system that is meant to help people make smart decisions when they don't know what will happen. By adding advanced AI methods like machine learning and reinforcement learning to business models, the framework makes it possible for data-driven, adaptable decision support that learns and changes as market conditions do. The suggested method uses random processes and scenario analysis to model unpredictability. This lets decision-makers look at a range of possible futures and see how well tactics work when faced with different risks and problems. To show what the framework can do, a sample simulation model was made using carefully chosen AI algorithms that are best at making predictions and using computers quickly. The modeling setting was set up to look like complicated business situations, including important organizational and market factors that affect the results. The results of the experiments show that the framework can improve the quality of decisions by giving us practical insights, making risk assessment better, and letting us evaluate strategies in a variety of situations. This work adds to management study by connecting new developments in AI with real-world business simulations. This makes strategy planning more adaptable and well-informed. The approach could be used in multi-agent systems, and real-time data merging could help with ongoing learning in the future. This AI-based method looks like it could help leaders and researchers deal with uncertainty and improve business success in unstable markets.

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Publication Details

Published
2025-07-25
DOI
https://doi.org/10.1109/isac364032.2025.11156362
Primary Topic
Big Data and Business Intelligence
Type
article
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article

AI-Enhanced Business Simulation Models for Strategic Decision-Making in Uncertain Environments

Yuvraj Lahoti, Nilesh Anute, Prashant Kalshetti, Nilesh Vitthal Limbore
Big Data and Business Intelligence
article

AI-Enhanced Business Simulation Models for Strategic Decision-Making in Uncertain Environments

Yuvraj Lahoti, Nilesh Anute, Prashant Kalshetti, Nilesh Vitthal Limbore
article en

Abstract

Uncertainty and complexity make it hard to make effective decisions in today's business world, which changes quickly. Even though traditional business computer models can teach us a lot, they don't always capture how dynamic and unclear real-life situations are. This article talks about a new AI-enhanced business exercise system that is meant to help people make smart decisions when they don't know what will happen. By adding advanced AI methods like machine learning and reinforcement learning to business models, the framework makes it possible for data-driven, adaptable decision support that learns and changes as market conditions do. The suggested method uses random processes and scenario analysis to model unpredictability. This lets decision-makers look at a range of possible futures and see how well tactics work when faced with different risks and problems. To show what the framework can do, a sample simulation model was made using carefully chosen AI algorithms that are best at making predictions and using computers quickly. The modeling setting was set up to look like complicated business situations, including important organizational and market factors that affect the results. The results of the experiments show that the framework can improve the quality of decisions by giving us practical insights, making risk assessment better, and letting us evaluate strategies in a variety of situations. This work adds to management study by connecting new developments in AI with real-world business simulations. This makes strategy planning more adaptable and well-informed. The approach could be used in multi-agent systems, and real-time data merging could help with ongoing learning in the future. This AI-based method looks like it could help leaders and researchers deal with uncertainty and improve business success in unstable markets.

International Business School (HU), Sri Balaji Vidyapeeth University (IN), Sahyadri Hospital (IN), Vishwakarma University
Openalex Percentile: Top 59%
Big Data and Business Intelligence
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