Teaching Paper: Glossary of Presentation and Advocacy Terms

This teaching paper introduces a glossary of presentation and advocacy terms designed for non-profit practitioners, students, and educators. It provides clear definitions and practical applications for concepts ranging from classical persuasion (ethos, pathos, logos) to modern communication techniques such as framing, design principles, and webinars. Each entry is paired with practical notes illustrating its use in contexts such as donor engagement, volunteer mobilization, and policy advocacy. By standardizing vocabulary, the glossary fosters clarity, strengthens training, and bridges academic theory with practice in non-profit communication.