Utilizing Global Fundraising Platforms: Strategic Selection and Donor Engagement in the Digital Era

This article examines the strategic use of digital fundraising platforms such as GoFundMe, GlobalGiving, JustGiving, Kickstarter, and Charity Navigator. It explores how non-profits can align platform selection with their goals, weighing factors such as reach, costs, features, and compliance. Beyond platform choice, it highlights how storytelling, integration with social media, analytics, and personalized communication strengthen donor engagement and long-term retention. By connecting theory with practice and case examples, the article demonstrates that global fundraising platforms are not only technical tools but also strategic enablers of visibility, trust, and sustainability.