Determinants of trust in AI-generated content

The exponential expansion of AI technologies has led to a new era in which information, both correct and misleading, is being automatically generated and used.Today, generative AI is used to create deepfakes and misleading text content in the form of AI-generated articles, social media posts, product descriptions, and emails.With misinformation comes the issue of trust.In this study, we reviewed the literature to identify the key factors that participate in explaining trust in AI-generated content and develop a research model.A survey was conducted to collect data that was used to test the model.The results indicate that AI technologies' design features, awareness of AI technologies' development and training, experience with AI, and social influence have a significant impact on trust in AI-generated information.However, the impact of personality traits was not significant.The practical and theoretical implications of the research are discussed.