DIGITAL IDENTIFICATION OF CITIZENS: MODERN CHALLENGES

The article examines the problems of digital identification of a citizen and the relationship of this institution with related concepts. It also discusses the use of deepfake as part of a person’s digital image, as well as the limits and criteria for protecting a person’s digital image as an institution of intangible benefits and exclusive rights. The article concludes that developing effective methods for protecting a person’s digital image is just as important as developing traditional methods for individualizing a person.