Mega-sporting events: imbroglio of measuring legacies

It is commonly accepted that mega-sporting events are catalysts for socio-economic development in developed and developing countries. They are of great importance today for economists and policymakers concerning the multiple political, socioeconomic, cultural, geopolitical, and environmental issues and effects as well as the Nation branding of the country that hosts them. The human rights dimension is also starting to gain importance because MSE can amplify discrimination and violence. This article examines this conviction by demonstrating how mega-sporting events generate a significant number of material and immaterial effects and legacies which could be both negative and positive. As a result, the organization of mega sporting events poses a real controversy regarding approaches to their evaluation and measurement. The imbroglio of the measurements refers at first glance to the complexity of conceptualization of the concept of "Legacy" as well as to the immaturity of the approaches to its evaluation. The subject is even more interesting for Morocco, a developing country that is co-organizing with Spain and Portugal for the first time in its history a mega sporting event on the scale of the 2030 World Cup. The article examines the possible legacies of what this event will leave to Morocco and Moroccans on an economic, social, environmental, and cultural level.