Impact Assessment of the Coffee Rejuvenation and Rehabilitation Project to Coffee Farmers

This study assessed the impact of the coffee rejuvenation and rehabilitation project on coffee growers in Brgy. Talbak, Doña Remedios Trinidad, Bulacan. The study employed a descriptive research design to assess the impact of the project on 36 coffee farmers in the study area. The result characterized the socio-demographic and farm profiles, the usefulness of the intervention provided, the benefits of the project, and the problems encountered by coffee farmers. The majority of coffee farmers surveyed were male, married, and members of the farmers' group. Though many of them were elementary and high school undergraduates, they had already received training in coffee production and processing. The majority were owners of the farm and planted the Robusta variety of coffee. The findings showed that from 2018, coffee rejuvenation and rehabilitation have led to a decrease in production from an average of 257.25 kg to 142.28 kg and income from an average of ₱28,297.50 to ₱17,073.33. Timing is crucial for successful rejuvenation; ideally, it should begin during the rainy season or when soil moisture is sufficient to promote optimal plant recovery and minimize stress. Also, some external factors were observed to contribute to the decrease in coffee production. One of these was the insufficient technical training provided to coffee growers, as each farmer attended only an average of five to six trainings covering coffee production to marketing. Furthermore, the improper and insufficient application of fertilizer was also identified as a reason for the lower coffee yields. Lastly, given the observed decrease in production and income, ongoing and targeted assistance from local and regional agricultural offices and extension workers is crucial to effectively guide farmers through the revitalization process and ensure the long-term success and sustainability of coffee yield in the municipality.