A Qualitative Study on Sustainable Procurement in Super Specialty Hospitals in Karnataka

The healthcare sector is increasingly emphasizing sustainability as a critical factor in improving operational efficiency and patient care outcomes. This study examines the green buying process in private hospitals super-specialty hospitals, focusing on how environmentally responsible operations impact the quality of healthcare services. Super-specialty hospitals, known for their advanced technologies and treatment for complex medical conditions, face unique challenges in balancing high operational demands with environmental sustainability. Through mixed research methods including literature review and interviews of managers and decision-makers of super-specialty hospitals in Karnataka and subsequently data analysis, factors like organizational culture, product design, regulatory aspect, and pricing influence the organization's green buying significantly. The research also evaluated the influence of these factors on green buying and subsequently their influence on consumer satisfaction. This study uncovers a critical aspect of green buying in service sectors especially in hospital services. The result found that organizational culture and governmental policy play a crucial role in organizational green buying in super-specialty hospitals. The research has a significant impact on futuristic research and government policy-making.