Assessing millet consumption frequency and its role in everyday nutrition

Millets are increasingly recognized as climate-resilient and nutrient-rich grains with the potential to improve dietary diversity. The present study was undertaken to assess the frequency of millet consumption and its role in routine diets among 200 urban respondents. Results revealed that 72% of participants consumed millet-based foods, with weekly intake (35%) being the most common pattern, followed by monthly (20%) and daily (18%). Bajra and jowar emerged as the most preferred millets, largely consumed in traditional dishes and snacks. Health benefits were identified as the primary motivator for consumption, while barriers included taste preference, lack of awareness, and limited availability. A majority (75%) perceived millets as affordable, and nearly three-fourths agreed that they are healthier than rice and wheat, although only 10% fully substituted cereals with millets. The findings highlight a growing health-driven interest in millets among urban populations, yet consistent availability, improved taste acceptability, and innovative product development are needed to enhance regular consumption.