Testing the impact of recruitment message content on open rate and consent rate for population-based genomic screening
Sociodemographic factors were more predictive of engagement than message content. Tailoring messages by demographic group may improve recruitment in genomic studies. Future research should explore the drivers of participant engagement in digital recruitment strategies.
Authors
- Kelly J. Hunt (ORCID: https://orcid.org/0000-0001-8999-3587)
- Samantha Norman
- Leslie Lenert (ORCID: https://orcid.org/0000-0002-9680-5094)
- Caitlin G. Allen (ORCID: https://orcid.org/0000-0002-6288-3529)
- Daniel Philip Judge (ORCID: https://orcid.org/0000-0002-3407-0248)
- John T. Clark
- Wei Ding (ORCID: https://orcid.org/0000-0003-4368-8215)
- Carolina Liskey
- Julia Wakser
Institutions
- Medical University of South Carolina (US)
- Wake Forest University (US)
Publication Details
- Journal
- Journal of Clinical and Translational Science
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1017/cts.2025.10147
- Primary Topic
- Ethics in Clinical Research
- Type
- article
- Field-Weighted Citation Impact
- 0.00