Investigating Celebritism Among TikTok Users as a Result of Media Reliance

This research aims to understand the phenomenon of celebrity in the use of TikTok as a media platform with a critical understanding of celebrity in the modern world.Celebrity has an impact on how people view themselves in the contemporary world.The authors conducted an in analysis with these TikTok users to understand their approach to celebritism on social media and the effects they have implemented.According to the findings of this research, celebrity culture is a well-known media phenomenon that has an impact on the formation of the entire media system.The research method uses descriptive qualitative research by using a library research approach to investigate celebritism on TikTok.The data is obtained by seeing videos critically on TikTok, observations, documentation, and combined, keeping in mind how celebrity presents on digital platforms, with concentrating on the TikTok users.The authors attempt to apply a social structural approach and operate within the theory of media dependency by Sandra Ball Rokeach and Melvin Defleur in order to explore, analyze, and comprehend this social practice.The results of this research contribute to understanding celebritism and identifying the factors of social media reliance among TikTok users who make content create and share content on the social media platform TikTok, which highlights the social system, media system, and personality system.