Media Literacy and the Communication of Spiritual Values for Climate Action: A Youth-Centered Perspective

With this research paper, the author explores the critical intersection between media literacy and spiritually framed media narratives in inspiring youth engagement with climate action.This study emphasizes the essential role of media literacy in enhancing the impact of narratives, such as the media's role in transmitting spiritual values such as stewardship, interconnectedness, and moral responsibility.Media literacy, as defined by the capacity to access, critically evaluate, and create media content, enables the young audience not only to interpret complex spiritual ecological messages but also to internalize and act upon them.Through an inductive thematic analysis of 50 peer-reviewed papers from the period between (2010-2025), the research explored that the messages that are spiritually embedded and inclined are most useful when youth use media with critical insights.It has also been found out that youth who are aware of media literacy engage themselves more with emotional usage, greater resistance to eco-anxiety, and increased participation in pro-environmental behaviours advocacy.Media literacy transforms spiritual storytelling from passive consumption to participatory action, fostering a generation of climateconscious and ethically grounded youth leaders.The study concludes with practical recommendations for educators, policymakers, and media creators to integrate media literacy training into environmental and values-based communication strategies to cultivate sustainable climate leadership.