The Role of Media Education in Training Personnel for Creative Industries

The research is aimed at describing and defining the prospects of media education in the formation of significant qualities of future specialists for the creative sector of the economy.The article presents the results of a study of the applied orientation of media education in the process of training personnel with secondary vocational education for creative industries.The formation of competitive media professionals is fraught with unique challenges and difficulties due to both the structure of media education and the global digital transformation of the economy.The development of creative thinking among college students, the formation of an author's identity and the development of advanced technologies, supported by psychological adaptation, help to effectively solve complex problems that arise in the context of widespread digitalization of the labor market.It is important for everyone involved in the process of media education to understand that currently the most in demand are specialists with a creative approach, possessing a wide range of digital skills and erudition that allows them to form an up-to-date information picture of society.The article presents the economic characteristics of the Russian creative sector.New trends in the training of personnel with secondary vocational education for creative industries are outlined.The study was carried out in accordance with the state task of the RANEPA for 2025 within the framework of research work "A study of the transformation of the training structure in the vocational education system in the context of meeting the human resources needs of regional economies".