The Role of Big Data Analytics Capabilities in Enhancing Strategic Agility: An Exploratory Study of the Opinions of a Sample of Employees in a Number of Travel Companies in Duhok City

This paper will attempt to outline the contribution made by the capabilities of the big data analytics, in terms of its component dimensions of technological, human and organizational requirements, to strategic agility. The latter is also operationalized through its two aspects: exploratory agility as well as the exploitative agility. The key research question that underlines the investigation is the following: do the capabilities of big data analytics contribute in a significant way to the strategic agility in the investigated organization? In order to answer this question, a hypothetical theoretical framework has been developed and a descriptive-analytical methodological approach selected to inform the study. The main method of data collection was the establishment of a structured questionnaire that was used as the primary data collection tool and the analysis tool as well. The sample used in the study was an empirical one; that is, a group of employees working in travel and tourism companies within Duhok City-Iraq; a sample of sixty employees received the questionnaire to give their views and opinions. The subsequent data will be analyzed with the help of the IBM SPSS statistics, version 26, with the help of a collection of different statistical methods, which will be used to obtain strong results, as well as to create a consistent set of conclusions and recommendations to be taken