UnrealAdBlend: Immersive 3D Ad Content Creation via Game Engine Pipelines

Immersion 3D content is becoming more popular due to its potential to engage users more effectively than traditional formats, and the digital advertising landscape is changing quickly.We introduce UnrealAdBlend, a novel framework that leverages game engine pipelines to produce visually appealing 3D ads.UnrealAdBlend gives advertisers the ability to create and execute interactive experiences that increase user engagement by combining cutting-edge game development tools with advertising tactics.By cutting down on production time and providing the flexibility to adapt content for a variety of platforms, the framework puts efficiency first.Furthermore, we use optimization strategies in the game engine to ensure that the generated ad content runs in real time.Comparing UnrealAdBlend-created ads to traditional 2D ads, evaluation metrics show a significant shift in viewer engagement and retention.