Research on applying Artificial Intelligence to tourism services: personalised recommendations and intelligent navigation case study

As science and technology have developed, so too has artificial intelligence (AI), which is now being used in many areas of tourism services. This study looks at how AI can be used in tourism services. It talks about different models and algorithms, such as machine learning, deep learning, natural language processing (NLP) and reinforcement learning. It also looks at how these can be used in areas like intelligent navigation, personalised recommendations and intelligent customer service. We show how AI can improve tourism services and the tourism experience through real examples. We also suggest ways to deal with technology problems and give theoretical support and practical advice for the intelligent development of the tourism industry.