PENGARUH REWARDS DAN PUNISHMENT TERHADAP DISIPLIN KERJA KARYAWAN D’GIGI DENTAL CLINIC

In this globalization era, companies are encouraged to develop in order to be able to compete with other companies. In order to be able to compete, a company should be able to improve the working performance and continuous innovations. This research is conducted in D’Gigi Dental Clinic of which the presence rate is decreasing since the beginning of 2021. The method used in this research is explanatory method, and the total respondents participating in this research is 33 employees. The result of hypotheses testing indicates that the variable reward is rejected while the variable punishment and discipline are accepted. Therefore, the conclusion is that the effectiveness of punishment for the employees of the clinic needs to be improved, for examples the effectiveness of reprimand issued by the executive leaders as the reminder for the employees so that they are more careful and disciplinary, and the effectiveness of working shift to give deterrent effect for the employees.