Unlocking Real Estate Investment Potentials through Digital Project Management Practices: Evidence from South-East, Nigeria

This study empirically exposed essential digital project management practices for unlocking real estate investment potentials in Southeastern Nigeria. Prime focus was on effectiveness of online collaboration tools and digital asset tracking on the real estate performance in geographically defined region. Survey research design was adopted while a total of 125 Estate Surveyors and Valuers across 89 registered Estate Surveying and Valuation Firms in South-East, Nigeria were studied. Descriptive mean, standard deviations and inferential regression estimation techniques were employed in analysing the research data. Findings emerged that online collaboration [ and digital asset tracking [ practices contribute maximally to unlocking the potentials of real estate investments in South-East Nigeria. To this effect, conclusion was drawn that online collaboration and asset tracking enhances real estate investment in South-East, Nigeria. Based on the findings, the study recommended among others that real estate investors should work towards incorporating online collaboration as well as tracking their assets digitally so as to advance sustainable growth in the sub-sector in South-East Nigeria.