Visual Communication Design Under the Impact of New Media Art Design Based on VR

This study explored visual communication design (VCD) under the impact of new media art. Based on virtual reality technology, and taking the VCD of information dissemination as an example, this study examined the visual communication mechanism of new media visualization and the VCD method of information visualization. As a result, it is shown that most public access to information is primarily online such as through the internet and mobile phones, followed by offline channels such as newspapers and books, and then public places and certain other places such as hospitals and schools. When asked about how information is presented, 65% choose words and pictures, 24% choose pictures, and 11% choose words. By comparing research reports and analyzing the needs of the audience, it is shown that, to effectively help the audience, the design of visual communication should consider the needs of the audience, reliability of visual performance, and different usage environments.