Sustainable Followership: Fostering Leader Organizational Commitment Through Follower Green Awareness via Leader Motivation Towards SDGs

The research purpose revolves around the investigation of follower green awareness (FGA) that influences the organizational commitment of leader. The study undertakes the moderation-mediation model of perceived organizational support from followers and the mediating role of leader motivation towards sustainable development goals (SDGs). Four hundred twenty-nine followers from healthcare companies were analyzed quantitatively through SEM-PLS and process model for moderation-mediation, was analyzed through Johnson-Neyman graph. The analysis concludes that all hypotheses are significant. Follower green awareness is considered an important toolkit for creating green practices in healthcare companies, and it also stimulates the commitment of leaders towards green practices. Moreover, leader motivations towards SDGs partially mediate the FGA and LGOC relationship. The indirect relationship of the moderator (FPOS) was also significant. Insights obtained from this study support designing and implementing employee training programs concentrating on follower awareness towards sustainable practices. This awareness cultivates a culture of sustainability that permeates the entire workforce. Moreover, the insights from leader motivation towards SDGs and its positive impact on leader commitment can contribute towards informed strategic planning and decision-making processes. Through the lens of Munir & Ghani and Shamir, the present study empirically investigates reversing the lens perspective. Followers wield equal significance as leaders foster in eco-friendly activities. The study extends the AMO theory by focusing on followers’ contributions to offering resources that influence leader commitment.