The Triumph of Substance: Decoding the “Functional Infotainment” Model for Sex Education on Douyin

Under algorithmic incentives and cultural norms, Douyin's sex-education content is not entertainment-first. Dissemination is driven by information-rich content delivered through a functional-infotainment model. Findings refine infotainment theory and offer data-driven guidance: prioritize informational value while pairing it with engaging forms (creators), support high-information content and proactive governance (platforms), and inform education policy.