Research on the Impact of Digital Development of Cultural Industry on Resident Consumption

Against the backdrop of China's national cultural digitization strategy, this study examines the impact of cultural industry digitalization on residents' overall consumption using provincial panel data (20142022). We construct an entropy-based indicator system that synthesizes five key dimensionsdigital base, development environment, demand conditions, cultural innovation, and coordinated developmentto comprehensively measure the level of cultural industry digitalization and apply two-way fixed effects model to identify mechanisms. Key findings demonstrate: (1) Digitalization of the cultural industry significantly boosts residents' overall consumption; (2) Stronger effects in rural areas than urban, and western regions than central/eastern; (3) The underlying mechanisms involve the upgrading of income and industrial structure. We recommend multi-dimensional digital upgrades, optimized income mechanisms, and differentiated regional strategies to promote the digitalization of the cultural industry and drive the growth of residents' consumption. These findings provide robust empirical evidence and policy insights for policymakers to optimize digital cultural infrastructure and narrow urban-rural and regional consumption disparities through targeted policy interventions.