Model for Building a PropTech Ecosystem Through a Network of e-Platforms and Software Service Integration

The present article examines the conceptualization of a model for building a digital business ecosystem through design and implementation of an e-platforms’ network that integrates software services within PropTech Bulgaria as an international organization. “Business Model Archetypes” as a conceptual framework is being applied to the real business case of PropTech Bulgaria, thus clearly showcasing how different business models (BM) correspond to respective e-platforms starting from the basic BMs like product, service, and commerce; developing into combined BM forms such as subscription, marketplace, and brokerage. The system architecture is implemented through a modular approach, led by the understanding that strategies, knowledge, and technologies change over time. As a natural consequence, transaction points change as well. Having a modular structure presupposes a bigger number of transaction points. Currently, there is no communication among separate modules through data transfer. The study advances a practically applicable model for developing a resilient international PropTech ecosystem, i.e., the most complex business model archetype.