The Impact of Business Intelligence on Strategic Success in Jordanian Telecommunications Companies: Digital Culture as a Moderating Variable

The study aimed to identify the impact of business intelligence in its dimensions (data collection, data warehouse, data mining, reporting) on strategic success in its combined dimensions (adaptation, growth, survive) in the presence of digital culture as a moderating variable in Jordanian telecommunications companies. The study adopted the descriptive analytical approach, and a questionnaire was developed to collect data and distribute it to the study sample of 400 individuals with administrative positions. Many statistical methods were used to analyze the data, including simple linear regression, multiple linear regression, and hierarchical regression to test hypotheses. The study reached many results, the most important of which are: the existence of a statistically significant effect of business intelligence in its dimensions on strategic success, in addition to the existence of a statistically significant effect of business intelligence in its dimensions on strategic success in the presence of digital culture as a moderating variable. The study recommended the need to pay attention to data collection and intelligent selection, and the need to pay attention to training employees and attracting competencies.