Behavioral Research as a Tool for Digital Transformation: Experience and Prospects for Armenia

The article explores the potential of behavioral research as a strategic tool for the digital transformation of socio-economic systems, focusing on the Republic of Armenia as a pivotal node for the alignment of Russian and EAEU digital initiatives. The author examines methods of behavioral design, cognitive modeling, and digital nudging in public administration, digital trade, and smart city services. Special attention is given to the integration of behavioral approaches in the deployment of digital platforms, such as electronic labeling, tax and customs solutions, and citizen services. Based on Armenia’s current experience, the article outlines future development paths for behavioral economics in digital environments up to 2030.