Branding Teknologi IoT pada Wisata Tambak Pintar Bandeng Kalingga Desa Ujungwatu

The digital era has significantly influenced the economic system, and one of the innovations arising is the development of smart ponds based on IoT technology. In Ujungwatu Village, the development of Tambak Bandeng Kalingga has become an innovative solution to optimize local potential, while also introducing advanced technology that is not widely known by the local community. The main goal of this development is to introduce the concept of IoT technology in pond management, which can enhance efficiency and the competitiveness of the bandeng pond products. The method used in this Community Service (PkM) project is branding and socialization, with a focus on introducing IoT technology and its benefits to the local community. This socialization and branding activity aims to enable the community to learn and apply IoT technology in their activities, particularly in pond management. The results of this PkM activity show that the use of the Tambak Bandeng Kalingga sector is growing, with Ujungwatu Village now recognized as a village that manages ponds based on IoT. In the month following the branding, 40 visitors were recorded, and the reels video created was watched 1,620 times, which is a positive outcome. Visitors who came were also able to understand how the IoT technology system works at Tambak Bandeng Kalingga, further supporting the sustainability and advancement of the village in managing modern, technology-based ponds.