Digital Strategic Capabilities and Their Impact on Strategic Success: A Survey Study of Administrative Leaders and Employees at Asiacell Telecommunications Company, Baghdad

This research aims to explore the relationship and impact between digital strategic capabilities and strategic success. Strategic capabilities include internal dimensions such as digital leadership strategy, digital technology strategy, and digital culture strategy, while strategic success has the dimensions of adaptability, growth, and sustainability. The importance of this research lies in providing a philosophical intellectual framework for the nature of these variables as modern administrative terms, while identifying the genuine gap resulting from the lack of awareness of the importance of them in the business environment. The researchers developed a conceptual model and formulated three hypotheses based on the research problem and its questions. The research relied on a descriptive and analytical approach, and the researchers designed a questionnaire representing the research population, which consists of employees at Asiacell Telecommunications Company in Baghdad. A purposive stratified sample of 85 managers from the company and its branches was selected. Statistical methods were used to analyze the data using the SPSS program. The research conclusions confirm the reality of the examined variables in the business environment of the company. Based on this, a set of recommendations was provided, the most important of which is confirming and following up on the importance of a strategy for increasing digital capabilities to use advanced methods in building strategic success, through which the company can excel over its competitors.