Nomination as an element of ethno-cultural analysis of the language situation (using the example of ergonyms of the Ufa city)

This article is devoted to the study of the nomination process for urban landscape elements. The purpose of the study is to determine the types and methods of nomination of commercial objects of Ufa. This article examines the functions of ergonyms and methods of creating such nominations, implemented in the designations of commercial objects of the Ufa urban landscape. The implementation of the ethno-cultural component in the multi-ethnic communicative urban environment is studied. The scientific novelty of the study lies in the fact that the principles of creating ergonyms are considered for the first time based on the material of a multi-ethnic urban space. As a result of the study, it was established that the name of the object is motivated by the function that prevails in the author’s mind at a particular moment. The most frequent methods of forming names are revealed, among which the lexical, lexical-semantic and word-formation methods of nomination dominate. Among the studied principles, a group of names motivated by the principle of compliance with Islamic laws and norms is highlighted, which emphasizes the ethnic and cultural diversity of the linguistic appearance of the capital city. The study revealed that the ethnonym “bashkort”, the toponyms “Ufa” and “Bashkortostan” are widely represented in the city language, characterizing it as a regional component with a distinct cultural and linguistic identity.