Cross-border E-commerce: The Process from Entering the Chinese Market to Having a Place

Cross-border e-commerce (CBEC) is defined as the online selling of goods and services from a website to consumers in other countries. Cross-border e-commerce can be between a brand or retailer and a consumer(B2C),between two businesses(B2B), or between two private persons(C2C). Nowadays, the Cross-border e-commerce industry is growing rapidly. The purpose of this paper is to find out why cross-border e-commerce comes to theChinese market. Then, this paper uses data and literature information to discuss the strategies that those failed CBECs took. The main question in this paper is the reason why foreign e-commerce failed to take place in theChinese market. The result we found that includes constraints from Chinese laws and the policy limitations of the Chinese government, such as taxes is one of the most important reasons in this work. The second point is the supply chain of them. Furthermore, the different cultures between countries also affect cross-border e-commerce.