The Impact of Short Videos on College Students' Cognitive Abilities and Learning Effect: Roles and Mechanisms

With the development of the times and the progress of society, the problem of addiction caused by using short video platforms for learning has received widespread attention. However, there are still shortcomings in the research on other issues arising from short videos and their standardized use. Exploring this topic in depth not only helps optimize digital education practices but also provides a theoretical basis for formulating scientific media usage norms. This article analyzes the impact of short videos on the learning ability of college students. This article analyzes that short videos have a dual impact on the learning ability of college students. Short video addiction, "information cocoons", fragmented information, and other issues have a significant negative impact on college students' learning. However, effectively utilizing online resources at different levels can help improve the learning outcomes of college students. Based on this analysis, the study proposes practical recommendations for leveraging short video content to enhance college students' cognitive abilities and learning outcomes. These suggestions target individuals, families, and schools as key stakeholders in the educational process.