Opportunities and Challenges of University Students Entrepreneurship in the Context of Digital Transformation: An Exploration of Emerging Technology Integration

The ongoing digital transformation is accelerating the thorough incorporation of digital technologies into the economy, society, and education. As a result, entrepreneurial activities among university students are profoundly impacted by emerging technologies and business models, thus presenting both new opportunities and challenges. In this context, the paper explores university students digital entrepreneurship to analyze the opportunities and challenges posed by digitalization and to investigate methods for improving entrepreneurial capabilities and management approaches. By reviewing and analyzing relevant literature and examining typical cases, the study summarizes replicable management experiences and strategies. The results demonstrate that university students can utilize digital technologies to boost team management and resource allocation in their entrepreneurial ventures, yet they also encounter challenges such as limited experience, deficiencies in technical and business knowledge, and compliance risks. Accordingly, this paper proposes strategies to enhance entrepreneurial capabilities, strengthen external support, and foster technological integration, offering guidance for university entrepreneurship education and practice.