Research on The Training Model of Digital Business Application Talents in Vocational Colleges in Guangdong Province, China

Background and Aims: This study examines the talent training model for digital commerce in higher vocational colleges in Guangdong Province in response to industry changes and the talent supply-demand gap in the digital economy. It aims to enhance the social adaptability of vocational education and contribute to the development of digital business education theory. This paper aims to solve the problem of talented people trained by higher vocational colleges not meeting the development needs of the digital commerce industry. The paper first discusses the composition and indexes of application of talents in higher vocational colleges in Guangdong Province, and analyzes the statistics of the average percentage and standard deviation of related samples, constructing a model for higher vocational colleges. The full text focuses on the three questions of "what kind of talents to cultivate", "how is the current situation of talent training", and "how to improve the quality of talent training. Materials and Methods: The specific research contents include: (1) the use of the literature analysis method. Through the above 500 related documents, books, theoretical concepts, and related studies, the main components of digital commerce talent training in higher vocational colleges in Guangdong Province are summarized. (2) Adopt the expert meeting method. After summarizing the main components of digital business talent training in higher vocational colleges in Guangdong Province, 20 school experts need to evaluate the content of the index system under the eight dimensions, and verify it through the form of expert consultation. The information collected from the questionnaire was initially analyzed using descriptive statistical analysis and ANOVA. Results: The results of this study are as follows: 1. The index system of digital commerce applied to talent training mode in Guangdong higher vocational colleges has five components and eight indicators. 2. The index system of digital commerce application-oriented talent training mode in Higher vocational colleges in Guangdong Province is: from high to low: curriculum system, practical teaching, teaching staff, evaluation system, school-enterprise cooperation, training objectives, educational concept, and social service. 3. The training mode of digital commerce applied to talents in Guangdong higher vocational colleges includes: training objectives, training content, training methods, quality assurance, and evaluation system. 4. The training mode of digital commerce applied to talents in higher vocational colleges in Guangdong Province has high feasibility and suitability. Conclusion: The study found that the training index system for digital business talents in higher vocational colleges in Guangdong Province consists of five main components and eight indicators, with the curriculum system and practical teaching being the most important indicators. An appropriate training model should cover objectives, content, training methods, quality assurance systems, and evaluation. The model demonstrates a high level of feasibility and suitability. It can be effectively applied to talent development in alignment with the needs of the digital business industry.