Urban Transformation and Retromania: Subcultures Reshaping the Aesthetic of Space

<p>Contemporary aesthetics is facing an identity issue with being truly original and rather reviving trends from the past. This nostalgia-forward approach to style has made its way to every aspect of human culture, including music, fashion, and ultimately, space. Increasingly, we are witnessing a growing trend of transforming abandoned urban spaces and former industrial sites into aesthetically curated venues, where layers of historical patina merge with contemporary design interventions, creating spaces that are perceived as highly desirable, particularly among young people belonging to specific subcultures. This paper examines this phenomenon, exploring why these groups are drawn to such aesthetics and identifying the key spatial and atmospheric elements that contribute to their appeal. The methodological framework begins with spatial mapping of selected zones across the city, identifying venues that embody specific aesthetic and atmospheric qualities associated with nostalgia and subcultural appeal. This mapping is guided by the principles of affect theory and the concept of retromania, providing a theoretical lens through which spatial and emotional dynamics are interpreted. Following this, a survey is conducted among users and visitors, examining why these spaces are perceived as attractive — whether due to branding, location, physical structure, or other symbolic and experiential factors. Special attention is given to how these elements contribute to emotional attachment and the formation of a sense of belonging within specific social groups. The expected results suggest that distinct patterns or characteristics that define the "vibe" of these spaces will emerge, explaining why young people feel a sense of attachment and belonging in these environments. These elements contribute to the creation of communal spaces where users not only engage with the physical environment but also form emotional connections, reinforcing a sense of collective identity.</p>