Attributes Associated with Student Persistence in Higher Education Institution

A central challenge in higher education is the low rate of student persistence, which is often linked to academic, emotional, and financial difficulties. This research examines the specific impact of student demographics (age, sex, college, and family monthly income) and satisfaction with student activities on persistence. Using a mixed-methods design, quantitative data were collected from both enrolled and unenrolled students. An in-depth interview was then conducted to develop a Student Activities Improvement Plan based on the study's findings. This study included 540 respondents from a higher educational institution. Findings revealed that among the student activities, the Acquaintance Party and Foundation Day were significant predictors of student persistence, whereas other events had a limited impact. The demographic variables of age, income, and sex were also found to be significant. Thematic analysis of the interview data supported these findings, with participants indicating that activities promoting social connection, institutional pride, and inclusivity enhanced their sense of belonging and motivation. Conversely, inaccessible or exclusive activities led to feelings of disconnection, particularly among working and financially disadvantaged students. The study concludes that a combination of personal background, institutional support, and the quality of student engagement opportunities influences student persistence. It is recommended that institutions redesign low-impact student activities, provide more inclusive and financially accessible programs, and implement systematic feedback mechanisms to continually improve the student engagement experience.