The Effects of Experience Factors of Drone Sports Festival on Urban Image and Continuous Participation Intention - Focusing on the Drone Soccer Competition -

This study was conducted to study the effect of experience factors of drone sports festivals on urban image and continuous participation intention, and a survey was conducted to achieve the purpose of the study. Data collection through the survey was conducted on participants and visitors who participated in the Drone Festa in Wonju, Gangwon-do, and the Gwangju Jump-Up Drone Soccer Competition in Gyeonggi-do, using the convenience sampling method and the self-report method in which the respondents directly filled out the survey responses from August 3, 2024. The research results according to the empirical analysis are as follows. First, the sub-hypotheses of recreational and practical images, deviant and dynamic images, which are sub-hypotheses, were rejected to verify the research hypothesis of drone sports experience elements and urban images, but the sub-hypothesis was adopted because a significant positive (+) relationship was established between the remaining sub-factors (entertainment experience, educational experience, aesthetic experience, and dynamic image). Second, in the research hypothesis of drone sports experience elements and continuous participation intention, the research hypothesis of entertainment experience, aesthetic experience, and continuous participation intention was rejected, but the research hypothesis of educational experience, deviant experience, and continuous participation intention was adopted, and research hypothesis 2 was partially adopted as a whole. Third, both the urban image and the research hypothesis of continuous participation intention were rejected.