A Study on Utilization of FoodTech in Hotel Industry - Focusing on Hotel Industry Experts FGI -

This study aims to find out about various ways of utilizing the FoodTech in hotel industry. FoodTech is a compound word of food and technology, and refers to a new industry that combines advanced new technologies such as AI, IoT and Biotechnology in the production, distribution and consumption of food. In hotel operations, it has become necessary to utilize FoodTech to reduce costs, cover manpower shortages and keep up with the required industry competitiveness. This study covers an overall review of FoodTech and current status, outstanding key achievements in FoodTech and professional suggestions on how to implement FoodTech in hotel operation. In order to achieve this, professionally selected focus group interview has been conducted with 6 experts from the hotel operation and university professors who have involved in hotel operation. Based on an analysis of the interview, various utilization ideas of FoodTech in hotel industry are suggested. Firstly, Kitchen automation can be utilized in large scale of banquet and catering. Secondly, 3D printing can be utilized in creative design of the customized garnishes. Thirdly, AI can be utilized in providing customized guest preferences service through big data analysis and creating the differentiated individual services such as customized menu recommendations and personalized dietary menu. Fourthly, Eco-friendly alternative foods can be used in the menu. As ESG management becomes a global trend, food tech is attracting attention for providing eco-friendly and sustainable food. Lastly Non-face-to-face services including mobile check-in/check-out and digital key utilization can be utilized. Kiosks can also be utilized to effectively receive food and beverage orders at hotel swimming pools and exercise facilities. Further study is suggested in specific utilization plans for each sub-field of FoodTech and to compare and analyze the utilization results with the expected effects.