Six Strategic Decisions for Every Business-to-Business Marketplace
Didier Bonnet, Boyoon Chang, Geoffrey G. Parker, Georgios Petropoulos, and Leonardo Serra describe six strategic decisions that are essential to making any business-to-business (B2B) digital marketplace succeed. They base their recommendations on their extensive research into B2B platforms and illustrate them with several real cases.
Authors
- Laura Serra (ORCID: https://orcid.org/0000-0002-2717-1286)
- Didier Bonnet (ORCID: https://orcid.org/0000-0003-1449-8885)
- Georgios Petropoulos (ORCID: https://orcid.org/0000-0003-4382-5064)
- Geoffrey Parker (ORCID: https://orcid.org/0000-0002-7160-6451)
- Boyoon Chang
Institutions
- Dartmouth College (US)
- University of Southern California (US)
- International Institute for Management Development (CH)
- Capgemini (Netherlands) (NL)
- Dartmouth Hospital (GB)
Publication Details
- Journal
- Management and business review.
- Published
- 2025-09-01
- DOI
- https://doi.org/10.1177/2694104x251378802
- Primary Topic
- Digital Platforms and Economics
- Type
- article
- Field-Weighted Citation Impact
- 0.00