How to Become a Hidden Champion Without Product Differentiation or Proprietary Production Technology
Midsize manufacturers without proprietary products or production technologies may struggle to distinguish themselves. Kasra Ferdows and Davide Ceriali advise focusing on customers’ operational hassles rather than their technical or technological ones. They propose three policies that will grant these companies the exceptional agility needed to make this strategy a success.
Authors
- Kasra Ferdows (ORCID: https://orcid.org/0000-0002-6801-8536)
- Davide Ceriali
Institutions
- Georgetown University (US)
- Omega Consult (Slovenia) (SI)
Publication Details
- Journal
- Management and business review.
- Published
- 2025-09-01
- DOI
- https://doi.org/10.1177/2694104x251378448
- Primary Topic
- Family Business Performance and Succession
- Type
- article
- Field-Weighted Citation Impact
- 0.00