ANALYSIS OF CONSUMER SATISFACTION TOWARDS NPK FERTILIZER FERTILIZER FROM PAK TANI IN WEST ACEH DISTRICT

NPK fertilizer is a type of compound fertilizer that contains three main elements, namely Nitrogen (N), phosphorus (P), and Potassium (K), which are needed for optimal growth. NPK fertilizer brand pak tani is present as one of the superior products that are widely used by farmers because it is claimed to be able to significantly increase crop yields. To ensure quality and effectiveness, it is important to carry out a user satisfaction analysis that can reflect the extent to which the product meets the expectations and needs of farmers, starting from quality, availability, price, to its impact on plant productivity. Through this analysis, this information can be obtained as a basis for product development and service improvement to better suit the needs of the agricultural sector. This study aims to analyze the level of user satisfaction with the NPK fertilizer of the pak tani brand which is widely used in the agricultural sector. The analysis was carried out using a quantitative approach through the distribution of questionnaires to farmers as respondents. The variables analyzed include product quality, price, availability, ease of use and influence on crop yields. The results of the study show that the users as a whole are quite satisfied with the performance of NPK fertilizer for farmers, especially in terms of increasing plant productivity.