Integrating Community Expectations and Ecological Knowledge to Increase Participation in the Mangrove Planting CSR Program by PT Saka Indonesia Pangkah Limited in Banyuurip

Mangrove planting programs as part of corporate social responsibility (CSR) have become a common strategy in coastal conservation involving local communities, but the level of community participation in their implementation is often uneven and influenced by varying expectations. This study aims to analyze the influence of financial and non-financial expectations on community participation in mangrove planting programs in Banyuurip Village, Gresik, with ecological knowledge as a moderating construct. Using a quantitative approach and case study strategy, data were collected from all 78 members of the program implementation group through a Likert scale questionnaire and analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) model. The results of the study indicate that both financial and non-financial expectations have a significant influence on community participation, and this influence is stronger with ecological knowledge as a moderator. Ecological knowledge has been proven to be an important element in strengthening the relationship between individual expectations and participatory behavior in environmental conservation programs. These findings reinforce the relevance of integrating economic incentives and ecological literacy in the design of community-based CSR programs, and show that community involvement will be more effective if cognitive and motivational aspects are considered simultaneously. The main contribution of this research lies in modeling the multidimensional relationship between expectations, knowledge, and participation, which can serve as the basis for developing more adaptive, contextual, and sustainable participatory conservation strategies in coastal areas