Implementation of Traditional Market Transformation Policy Towards Modernization: a Case Study of Cikereteg Market in Bogor Regency

This study explores the implementation of a policy aimed at transforming Cikereteg Market, Bogor Regency, from a traditional market into a modern one. The transformation seeks to enhance competitiveness, improve shopping convenience, ensure market safety, and upgrade service quality for both traders and consumers. A descriptive method with a quantitative approach was applied, involving 10 market management staff and 160 traders as respondents. Data were collected through interviews, observations, document review, questionnaires, and literature studies, then analyzed using the Weighted Mean Score (WMS) method. Findings reveal that policy implementation is generally effective, though challenges remain in infrastructure, outreach, and trader adaptation. Strengthened communication, cross-agency coordination, and improved facilities are recommended for future optimization.

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Publication Details

Journal
International Journal of Applied Research and Sustainable Sciences
Published
2025-08-31
DOI
https://doi.org/10.59890/ijarss.v3i8.105
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Implementation of Traditional Market Transformation Policy Towards Modernization: a Case Study of Cikereteg Market in Bogor Regency

Faisal Tri Ramdani, Muhamad Ramadhan, Muhamad Husein Maruapey
International Journal of Applied Research and Sustainable Sciences
SMEs Development and Digital Marketing
article

Implementation of Traditional Market Transformation Policy Towards Modernization: a Case Study of Cikereteg Market in Bogor Regency

Faisal Tri Ramdani, Muhamad Ramadhan, Muhamad Husein Maruapey
article en

Abstract

This study explores the implementation of a policy aimed at transforming Cikereteg Market, Bogor Regency, from a traditional market into a modern one. The transformation seeks to enhance competitiveness, improve shopping convenience, ensure market safety, and upgrade service quality for both traders and consumers. A descriptive method with a quantitative approach was applied, involving 10 market management staff and 160 traders as respondents. Data were collected through interviews, observations, document review, questionnaires, and literature studies, then analyzed using the Weighted Mean Score (WMS) method. Findings reveal that policy implementation is generally effective, though challenges remain in infrastructure, outreach, and trader adaptation. Strengthened communication, cross-agency coordination, and improved facilities are recommended for future optimization.

International Journal of Applied Research and Sustainable SciencesVol. 3(8)
Universitas Djuanda (ID)
Openalex Percentile: Top 57%
SMEs Development and Digital Marketing
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