Contribution of new mobility services to achieving key sustainability goals and the role of social trends in fostering their adoption

• Stakeholders in New Mobility Services differ on the importance of economic goals. • Investors show greater optimism about NMS contribution to sustainability. • Social trends offer opportunities and challenges for New Mobility Services demand. New Mobility Services (NMS), such as shared mobility, ride-hailing, ride-sharing, and demand-responsive transport, have emerged as innovative solutions for meeting travel needs. However, there is a lack of studies that consolidate stakeholder perspectives to jointly determine where efforts should be prioritized for maximizing sustainability benefits and strengthening NMS demand. This research identifies stakeholders’ expectations about the role of NMS in achieving key sustainability goals and how social trends influence the NMS demand. To that end, a survey was conducted. Employing an Importance-Performance Analysis methodology, each key goal and social trend is evaluated across different stakeholders. Findings reveal a shared view regarding the positive contribution of NMS for environmental goals, though opinions on economic goals vary among stakeholders. Furthermore, social trends such as detachment from car ownership, environmental concerns, and aging populations may influence NMS adoption. This study consolidates stakeholders’ insights and provides key findings for decision-makers involved in NMS.