Islamic-Based Social Media Marketing for JSR Herbal Products

This study discusses the Islamic-based Social Media Marketing (SMM) strategy for the JSR (Jurus Sehat Rasulullah) herbal products initiated by Zaidul Akbar, within the context of marketing that integrates Islamic social marketing values and the concept of thibbun nabawi. The background of this research stems from the growing public interest in herbal products and the need for a marketing approach that aligns with sharia values. The purpose of this study is to analyze the implementation of Islamic values in the marketing communication strategy of JSR herbal products on social media and its impact on Muslim consumers' trust and loyalty. The study adopts the theory of Islamic social marketing, which emphasizes dakwah (Islamic preaching), ethics, and societal benefit, along with the thibbun nabawi approach as the foundation of the product. The method used is Computer-Mediated Communication (CMC) to analyze interactions and marketing content on JSR Herbal's digital platforms, including Instagram and TikTok. The research findings indicate that the use of Islamic narratives, health education in the style of the Prophet Muhammad, and consumer testimonials increase engagement and trust among the Muslim audience. The study concludes that the Islamic-based SMM strategy is effective in building Muslim consumer loyalty toward JSR herbal products. The implication is that sharia-based herbal business actors need to integrate spiritual values into their communication strategies on social media