Employee Burnout, “Involution” and “Lying Flat”: A Double‐Edged Sword for Anji's Hospitality Industry

ABSTRACT This study explores how burnout (“Juan”) and involution (“Neijuan”) cultures have led to the rise of “Tangping” (lying flat) among Gen Z tourism workers in Anji City, China. Understanding these dynamics is essential for enhancing employee well‐being and organizational health in this major tourism hub. Limited research has addressed the combined impact of these cultures on Anji's tourism workforce, which this study investigates using qualitative in‐depth interviews. Analyzing the data with thematic coding, the study reveals a conflict between the pressure to succeed in a competitive industry and the need for work‐life balance. Findings suggest that both burnout and involution significantly affect employees' attitudes and preferences, influencing their well‐being and organizational behavior. To support work‐life balance, the study recommends investing in employee well‐being, fostering a positive organizational culture, and collaborating with stakeholders for sustainable tourism, thereby promoting a healthier work environment and long‐term industry growth.