A Study on the Development Strategies for Community-Based Island Tourism: Focusing on the 'A Project to Make an Island You Want to Visit' in Jeollanam-do

Purpose This study aimed to derive a plan for the development of community-based island tourism by analyzing the island's 'island development project you want to go to' in Jeollanam-do at a time when the island is attracting attention as a new tourist destination. Methods As a method of this study, the four islands that are pursuing the 'Island Cultivation Project You Want to Go' were examined through field surveys, and seven local residents, including one island coordinator, were interviewed in parallel. Results the community-based island tourism development plan presented based on the results of this study should prepare a process model for the first and sustainable island tourism development, and secondly, differentiated contents should be developed using the island's unique resources. Third, a community-centered systematic tourism system should be established, and fourthly, it is necessary to secure the effectiveness and sustainability of tourism projects by expanding resident participation and implementing tourism-type community projects. Through this, it is believed that the development of sustainable island tourism based on the community centered on local residents will be systematically promoted. Conclusion This study presented policy implications and practical implications applicable to community-based island tourism development, but there is a limitation in not being able to empirically analyze tourists who are island tourism consumers. In future studies, it is necessary to verify the validity of the measures suggested in this study through empirical analysis from the perspective of island tourism consumers.