A Multimodal Discourse Analysis of English Picture Book Covers in Attracting Reading Interest among Chinese Young Learners: A Case Study of Caldecott Award Winners

Abstract This study used multimodal discourse analysis ( mda ) to examine how images in English picture books attract young readers. Using Kress and van Leeuwen’s visual grammar, the study analyzes Caldecott Award-winning book covers to understand how meaning is conveyed and how multimodal resources engage children in reading. The research monitored 25 young learners aged 5–7 using English picture books for 10 weeks. The three most and least favorite books were identified and analyzed for representational, interactive, and compositional meaning. The study found that visual appeal, engaging characters, humor and other elements are key elements in attracting young readers. The findings provide insights into the application of mda and the role of images in attracting young readers. This study helps in creating literacy programs and materials that support young learners’ English reading development.