Analysis of the Trends in AI-as-a-Service (AIaaS) Implementation in Technology Companies in Indonesia

This study examines the impact of adoption drivers, perceived benefits, and implementation challenges of Artificial Intelligence-as-a-Service (AIaaS) on the organizational performance of technology companies in Indonesia. Using a quantitative approach, data were collected from 200 respondents through structured questionnaires and analyzed with multiple regression techniques. The results reveal that adoption drivers and perceived benefits have a significant positive influence on organizational performance, while implementation challenges exert a negative impact. These findings suggest that while AIaaS offers considerable potential for efficiency, innovation, and competitive advantage, unresolved barriers such as data security, system integration, and limited human resources hinder its effectiveness. This study contributes to the growing body of literature on AI adoption in emerging economies by highlighting the dual role of enablers and inhibitors in shaping AIaaS outcomes. Practical implications include the need for organizations to invest in digital skills development and risk management, and for policymakers to establish clear regulatory frameworks to accelerate responsible AIaaS adoption in Indonesia.