Metaverse Applications in Healthcare: SWOT Analysis

Aim: This study aims to introduce the use of virtual reality and augmented reality technologies in the health field and to reveal the strengths, weaknesses, opportunities and threats of Metaverse through SWOT analysis. Method: A detailed literature review was conducted on the subject, Metaverse studies in healthcare were examined, and the strengths, weaknesses, opportunities, and threats of metaverse applications in healthcare were revealed through SWOT analysis. Results: The strengths of Metaverse in health services include all people, not a specific group. It has an important place in the economy and will positively affect individual and social health. Diagnosis, treatment and control of patients will be easier, their recovery will be accelerated and hospital-acquired infections will be prevented. Its weaknesses are that it requires internet access. It is one of the biggest factors in the inadequacy of Research & Development studies. The low literacy rate of the society and the reluctance to use technological tools are important. As for the opportunities, investing in Metaverse technologies provides a competitive advantage. Health and medical education will become easier and the harm to the patient will be minimized. As for the risks, the innovation of Metaverse applications may lead to some ethical problems. Conclusion: Digital universal health system integrated with healthcare reduces the high costs of therapeutic healthcare services, improves public health and increases quality of life.