Hierarchical Seniority vs. Innovation in Hospitality and Tourism Sustainability Education: A Social Exchange Theory Perspective

Seniority-based hierarchical structures in higher education may hinder innovation in hospitality and tourism (H&T) sustainability education; therefore, this study applies Social Exchange Theory (SET) to examine how these hierarchies affect curriculum development and modernization in H&T programs. We used semi-structured interviews with 22 faculty members and administrators from hospitality and tourism programs across multiple universities—including four university presidents, three deans, three department heads, one professor, four associate professors, four assistant professors, and three lecturers with work experience ranging from 3 to 30 years—and we explored social exchange dynamics including reciprocity, trust, power imbalances, and perceived obligations that influence the integration of contemporary sustainable practices. Findings indicate that rigid seniority systems impede sustainability curriculum modernization and limit the incorporation of innovative industry expertise; however, institutions implementing SET principles—characterized by equitable recognition and balanced exchange between academic tenure and industry experience—demonstrate superior adaptability and better prepare students for evolving sustainability demands. This research illuminates organizational dynamics governing educational innovation and provides SET-based recommendations for developing institutional cultures that effectively bridge academic tradition with industry relevance and sustainability imperatives in H&T education.